Font Selection

Branding

Font selection has become a major part of the modern design process. It's important to understand that not all fonts are created equal and choosing the wrong one can drastically affect your project. There's no one-size-fits-all solution, but there are certain things to consider when selecting a font.

Firstly, pay attention to legibility and readability. Is the font easy to read at various sizes and in different contexts? Can it be used for both large headlines as well as small body text? Also consider whether or not the font conveys the right message — is it professional, playful, modern, etc.? Moreover, you should think about how well it works with other elements like colors or images.

Transitioning now, another important aspect is style consistency. Does your chosen font work with other fonts you might use in the same design? For example, if you select a script font for headlines then make sure any accompanying body text works well together too. Additionally, don't forget about accessibility requirements such as making sure your font is at least 16px for body copy and 14px for larger text.

Finally, bear in mind different platforms you're designing for and always check what fonts they support before getting started. On top of that try not to mix multiple typefaces within a single project unless necessary as this may cause confusion and reduce clarity. All these factors will help ensure that your font selection is suitable for whatever purpose you have in mind!