Animation Concepts

Branding

Animation Concepts are techniques used in the creation of animated visuals. These visuals can be applied in a variety of ways, including movies, television shows, and video games. The concept of animation has been around for centuries but has only become popular in recent years due to the advancement of technology.

Typically there are five main types of animation concepts: traditional, stop-motion, computer generated imagery (CGI), 2D and 3D. Traditional animation is created by drawing individual pictures or frames on paper or digitally and then playing them back at a certain speed. Stop-motion involves taking photographs of objects that have been moved ever so slightly and then played back at high speed to create movement. CGI is when 3D models are manipulated by using computers to create realistic images that appear lifelike on screen. 2D relies heavily on hand-drawn illustrations while 3D typically uses computer graphics software such as Maya or Blender to create fully rendered scenes with lighting and shadows.

Furthermore, animators must also take into consideration other factors when creating their visuals such as timing, lip sync or character arcs which help progress a story forward. Timing is critical because it helps bring the characters alive while lip sync refers to how an animated character’s mouth moves in synchronization with the dialogue being spoken creating a more realistic effect. Character arcs refer to how characters change over time depending on the events happening within their environment or narrative arc which helps build up tension and suspense throughout the piece making it enjoyable for viewers to watch from start to finish!

In conclusion, Animation Concepts is an expansive field involving many different techniques used in creating visually appealing animations for various media outlets such as movies, TV shows and video games. Though complex in nature they are essential tools every animator must master in order to create captivating visuals that can engage viewers from start till end!

Branding
Messaging Strategy
Traditional 2D, 3D, motion graphics, etc.
Colors that will complement the brands overall visual identity.
Depending on the purpose and context, between 5-15 seconds is ideal.
Animations can add extra dimension to a logo design and help create memorable visuals that stand out from static designs.
Depending on the context, elements such as shape shifting, morphing, transitions or kinetic typography could all be used to bring the logo to life in an eye catching way.